Hello. I'm Jason.
I craft narratives that build brands and drive revenue.

Just your classic creative writer guy with interests in the strategic side of marketing, behavioral science, digital strategy, psychology, consciousness, AI, astronomy, simulation systems, sports, and philosophy. Ok, maybe not classic creative, but still kinda interesting.

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Throughout my professional career, I've worked on the client-side, agency-side, and TV side. I've held positions as both a Creative and a Marketer, but no matter where I sit, I'm usually the guy people go to for 'big ideas', digital growth strategies, and actionable headlines. 

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I've worked on world-class brands across a variety of verticals such as CPG Beverage, Financial, Non-Profit, Electronics, and Entertainment.

 

Notable brand experience includes Heineken, Dos Equis, Amstel, Konica Minolta, HP, Hershey’s, Chase, Pepsi, Sierra Mist, BMW, GARP, The WB, DISH Network, and more.

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Career highlights…

 

… Head of Marketing and our In-House Agency at the Global Association of Risk Professionals (GARP) from 2015 – 2018, during a time when FRM brand grew from a $20MM brand to $45MM in revenue; also led global rebranding for the company and launch new garp.org website.

 

… Creative Director and Copywriter for BTL retail work during Dos Equis Brand's famous “Most Interesting Man in the World” campaign. The team won a Silver Reggie Award for the “Most Interesting Masquerade” Promotion in 2012. Stay Thirsty, My Friends.

 

… Creative Director and Copy lead for Heineken’s launch of their K2 Bottle in the Americas in 2012, as well as Heineken’s change over to their "Tactile Can" (from Keg Can) in 2011.

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